How About A Campaign For Real Honesty?

If you were skeptical about Dove's Super Bowl ad pretending that it cared about creating a world in which women don't hate themselves, you're not alone. Here's ad critic Seth Stevenson, writing in Slate:

I hate this new ad more than I can express. First of all, Dove cheated: How am I supposed to make fun of cute little girls who think they're fat? I can't win here. Second, this is the most cynical ad campaign of the last several years. Women, do not be duped! Dove is not selflessly interested in your (or your daughters') well-being. It is a multinational beauty-products company, which hopes to sell expensive cellulite cream to these same little girls just a few years down the road. And using Dove products is not some sort of righteous political statement. Buying retail goods—from a division of Unilever—is not in fact the pathway to gender equity.

You can view the ad, along with all the other Super Bowl ads, here.